DOULA DESIGN CO.
LEAD BRAND + WEBSITE DESIGNER | Feb. 2026 - present
Brand + website designer | oct. 2025 - jan. 2026
Doula Design Co. is a NC-based design agency dedicated to intentionally crafting brands and websites for birth professionals.
-
Spearhead client-facing brand and website design projects including mood boards, font and color selection, logo suite, patterns, business cards, social media templates, and launch collateral.
Design internal brand projects including Instagram and Pinterest posts, daily Instagram stories, email newsletters, client templates, and more.
Design website and email templates for client purchase.
-
Collaborated with Doula Design Co. to deliver high-end brand identities and websites for 15+ client brands and websites over the past year, contributing to a portfolio of 200+ agency projects with 30+ five-star client reviews.
Managed multiple design deliverables simultaneously, meeting 100% of deadlines for more than 100 client projects since the start of 2025.
Earned repeat business from 17% of clients, reinforcing long-term trust within a niche small business community.
UNC CHARLOTTE ENROLLMENT PROGRAMS & COMMUNICATIONS
Sr. Assistant Director, Creative Services | may 2025 - present
Assistant Director, Creative Services | May 2022 - May 2025
Graphic Designer | Nov. 2021 - May 2022
The Enrollment Communications team enhances student enrollment and retention by providing strategic, data-driven marketing, communications, and creative services. With the support of my team, I lead creative efforts for eight Enrollment Management departments, plus additional campus stakeholders.
-
Manage a portfolio of 500+ annual creative projects including direct mail, print, promotional items, digital assets, and campaign collateral.
Provide creative direction and design marketing materials for university recruitment, admissions, and retention, resulting in 400,000+ individual mailings.
Supervise one full-time staff member and two student interns including all aspects of their hiring processes, weekly meeting facilitation, project delegation, design review, skill development, and professional networking opportunities.
Coordinate and execute creative photoshoots, manage all photo and video equipment, and help develop photography skills across professional and student staff.
Conduct cyclical audits to improve purchasing practices, sustainability, and strategic recommendations.
Manage vendor relationships, budget entries, quotes and purchase orders, project timelines, cyclical data collection, and task delegation.
-
In 2026, conducted an audit and made strategic recommendations for Undergraduate Admissions, resulting in a 24% cost reduction across all printed materials and an 8% reduction in overall expenses for the department.
In 2025, developed my knowledge in digital accessibility, created organization-specific training videos for my team, and created an in-depth accessibility checklist for all future projects.
In 2024, re-imagined the visual strategy for Undergraduate Admissions resulting in a $0.05 average decrease in cost per recipient, despite a 1,000+ quantity increase.
WOODHOUSE CREATIVE
FREELANCE DESIGNER | JAN. 2025 - present
FREELANCE PHOTOGRAPHER | NOV. 2019 - PRESENT
I specialize in brand and website development, a la carte design services, event photography, and portraiture. While I primarily support small businesses, I love taking on more personal projects and exploring other creative opportunities!
-
Designed an expanded logo suite, product packaging, and social media templates for D’ara Cosmetics, resulting in repeat business to overhaul their website. Their growth has blossomed since launch, generating a need for two additional team members. They were even featured on Spectrum News with a special shoutout to Woodhouse Creative!
Designed a full brand package for Cary High School, including submarks for 100+ departments and student organizations, a library of social media and stationary templates, merchandise, brand guidelines, and an implementation guide.
Photographed 140+ professional headshots for the Lowe’s Summer Intern Program and the Early & Emerging Talent team.
Photographed product drops, team portraits, special events, and press release content for Seemingly Overzealous, a treasured recurring client.
Photographed more than 100 clients, ranging from creative portraits, product photography, weddings, couples, and special events.
EDUCATION
University of North Carolina at Chapel Hill
Visual Communication
University of North Carolina at Charlotte
Bachelor of Science in Psychology, Bachelor of Arts in Sociology, Minor in Communication Studies
